The Signs

Shown under each image is its index number, the date it was created and the date it was first aired in public.

design of sign yg05
YG05: 5/3/08; 6/3.

design of sign yg07
YG07: 7/3/08; 8/3.

design of sign yg10
YG10: 8/3/08; 9/3.

design of sign yg11
YG12: 10/3/08; 11/3.

design of sign yg14
YG14: 16/3/08; 17/3.

design of sign yg16
YG16: 23/3/08; 27/3.

design of sign yg18
YG18: 30/3/08; 31/3.

design of sign yg21
YG21: 15/4/08; 16/4.

design of sign yg18
YG24: 15/4/08; 16/4.

The Yawn Guy: Sign-Walking
and Street Sessions

As an experiment, I have been walking around locally in Newcastle, North-East England, with a double-sided sign on a pole, promoting my Yawnguy services.

Each sign is A2 size (420mm x 594mm, or 16.5" x 23.4"), and both are enclosed in an A2-size plastic cover to keep out the rain. The pole is 32mm plastic pipe, extends 42" below the whole sign-holder, and is very securely fastened onto a sheet of A2 foamboard so the strong, gusty North-East winds don't blow it all apart.

photo of Paul & sign in town

Here is a log of which signs I displayed where:

March 2008

Thu 6: YG05, YG06; 11:30 - 2:30; Newcastle City Center; foot-traffic only, about 100 people a minute; mostly adult shoppers in casual clothing.

Sat 8: YG07, YG08; 11:30 - 2:30; City Center; foot-traffic only, about 120 people a minute; mostly adult shoppers in casual clothing on Northumberland St.; Monument Square and adjacent area on Blackett Street by Old Eldon Square had a couple hundred teenagers just hanging out.

Sun 9: YG08, YG10; 1:00 - 4:00; City Center; foot-traffic only, about 70 people a minute; mostly adult shoppers in casual clothing, a few more children; some teenagers shopping but not the crowd hanging out like Saturday.

Mon 10: YG10, YG11; 1:00 - 4:00; City Center; same pedestrian description as before. Approached by two journalism students from Newcastle University, they want to do an interview sometime. I referred them to website, but I omitted to get their contact details. Whoops. They suggested I put URL on sign. Good point. I think I should also put "Ask Me about..." too.

Tue 11: YG11, YG12; 7:55 - 8:20; 8:45 - 9:10 Jubilee Rd/Great North Rd; foot-traffic ave. maybe 3 adults and 3 kids a minute; almost all the adults in business clothes and the kids going to school. Vehicle traffic too, approx. 20 cars and one bus a minute. I always wanted to walk around with a big sign saying "Repent! The end is nigh!" I couldn't fit in the "Repent", but I did the rest. Mission accomplished. :). I walked by (without a sign) at 4:10pm and people were leaving to go home; so it looks like they have staggered working hours of 8-4, 8:30-4:30 and 9-5. Very windy today, too exposed to hold a sign up for long.

Wed 12: YG12, YG13; 7:45 - 9:00 Jubilee Rd/Great North Rd; same numbers as above. Waved and smiled and said good morning to a lot of people. About 10% responded. Very windy. Showers. I tried to rotate signs every 10 seconds.

Thu 13: YG05, YG12; 7:45 - 8:45 Jubilee Rd/Great North Rd; I did a better count: it's probably about 100 people a minute, with foot-traffic and vehicle traffic included. I tried to rotate signs every 10 seconds. Then 3:00 - 5:00 in the city centre, with sign-twirling every 5 seconds. A cameraman from the Evening Chronicle video'd me, whatever that means as it is print media and it was a TV camera.

Sat 15: (N/A); 11:00 - 3:15; Sunderland, Fawcett Street. This was a protest demo with a group of people, at which part of my sign still promoted free sessions with Yawnguy at www.yawnguy.com.

Mon 17: YG12, YG14; 12:00 - 3:00; City Center; same pedestrian description as before. Rotated sign every 4/5 seconds. In two locations, where people approached from all four sides (Monument Square and Haymarket), I rotated it a quarter-turn at a time instead of a half-turn at a time.

Tue 18: YG05, YG12; 12:00 - 3:00; City Center; same pedestrian description as before. Rotated sign every 4/5 seconds.

Wed 19: YG05, YG13; 12:45 - 3:45; City Center; same pedestrian description as before. Rotated sign every 4/5 seconds.

Tue 25: YG05, YG13; 11:45 - 2:45; City Center; same pedestrian description as before. Rotated sign every 4/5 seconds. Snow and blustery past few days; cold but otherwise OK today.

Wed 26: YG05, YG13; 1:00 - 3:00; City Center; same pedestrian description as before. Rotated sign every 4/5 seconds.

Thu 27: YG05, YG13; YG15 (A3); YG 16 (A3) 1:15 - 3:45; City Center; same pedestrian description as before. Rotated sign every 4/5 seconds. Held an A3 sign without foamboard--a bit too flimsy. Note to self: chocolate is diuretic, so don't eat a chunk just before you start. :). (Cum. total to date = 33.5 hours)

Sun 30: YG05, YG13; 12:15 - 2:15; City Center; same pedestrian description as before. Rotated sign every 4/5 seconds. Brought an A3 sign with foamboard, but too windy to deploy. I should shout out re my wares instead of quietly showing the signs and occasionally saying hello to people who look at me. (Cum. total to date = 35.5 hours)

Mon 31: YG17, YG18; 12:30 - 3:30; City Center; same pedestrian description as before. Rotated sign every 4/5 seconds. Nice weather, mostly warm and sunny. Didn't do any shouting. :)(Cum. total to date = 38.5 hours)

April 2008: Street Sessions

Onto Phase 2: Live Group Auditing using a session script that repeats about every four minutes, allowing new people to continually join while existing people can also continue their own session. This is the script I used successfully when doing group sessions on Skypecast. I am using a portable PA unit on a tripod for sound amplification.

Tue 15: YG18, YG23; 2:00 - 4:00; City Center; still in Easter holidays, so lots of young people around in addition to the usual crowd. Rotated sign every 4/5 seconds. Raining earlier, so promo for session tomorrow only. No vocals. (Cum. total sign-walking to date = 40.5 hours; zero sessions.)

Wed 16:YG21, YG22, YG24; session 12:30 - 1:15; stationary at corner of Northumberland St. and Northumberland Rd. Regular Rub & Yawn four-minute-repeat session script. Weather was OK, no rain, little wind. PA Unit on extended tripod to amplify voice. About 50 passers-by per minute. No-one apparently did a session. Time for Plan B. :)

Sat 19: YG12, YG17; 2:15 - 3:15; City Center; still in Easter holidays, so lots of young people around in addition to the usual crowd. Did 35 surveys on people in all age groups. Most common stress items: school/work and money. (Cum. total sign-walking to date = 41.5 hours; sessions = 0:45.)

Tue 29: YG12, YG17; 12:15 - 2:15; Northumberland St. by Northumberland Rd. Repeating session script, recorded, of two simple stress-release procedures. Stood nearby holding sign. (Cum. total sign-walking to date = 41.5 hours; sessions = 2:45.)

May 2008: Street Sessions/Signs

Thu 8: YG12, YG17; 12:30 - 1:30; Northumberland St. No session, just walked and sat around. (Cum. total sign-walking to date = 42.5 hours; sessions = 2:45.)

Tue 20: YG12, YG17; 12:40 - 2:10; Northumberland St. No session, just walked and sat around. (Cum. total sign-walking to date = 44 hours; sessions = 2:45.)

Tue 27: YG17, YG28; 11:40 - 1:10; Northumberland St. No session, just walked and sat around. (Cum. total sign-walking to date = 45.5 hours; sessions = 2:45.)

Thu 29: YG17, YG28; 1:00 - 2:30; Northumberland St. No session, just walked and sat around. Also interviewed by local journalist for an hour. (Cum. total sign-walking to date = 47 hours; sessions = 2:45.)

 

 

Main Yawnguy page

This page is at www.yawnguy.com/signs

 

 

 

Copyright ©2008 by Paul Adams

 

More Signs

Shown under each image is its index number, the date it was created and the date it was first aired in public.

design of sign yg06
YG06: 5/3/08; 6/3.

design of sign yg08
YG08: 7/3/08; 8/3.

design of sign yg11
YG11: 9/3/08; 10/3.

design of sign yg13
YG13: 11/3/08; 12/3.

design of sign yg15
YG15: 23/3/08; 27/3.

design of sign yg17
YG17: 30/3/08; 31/3.

design of sign yg23
YG23: 15/4/08; 15/4.

design of sign yg22
YG22: 15/4/08; 16/4.

design of sign yg28
YG28: 26/5/08; 27/5.